Google AdWords

Course Type

Scheduled:

Date	Location	Duration	Cost
13 Jun 2012 (Wed)	Durham	1	£ 295
19 Oct 2012 (Fri)	Washington	1	£ 295
All prices exclude VAT

Private:

This outline is available as a private course. Please contact us to arrange this course at a venue and date of your choice.

Private courses can be held at your site or one of our training venues, and can be customised to fit your requirements.

You can choose to have a private course based on an existing outline or you can choose the most applicable lessons from a number of different outlines and consolidate them into one course.

We can also write bespoke courses to fit your specific requirements, whether you require training on a standard application or a bespoke inhouse system.

Please contact us to discuss this further on 0191 377 8377.

Course Overview

This course is for small business owners, members of marketing departments, those seeking a career change wishing to become Google AdWords professionals, and web designers seeking to offer AdWords as an additional service to clients.

Prerequisites

Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, emails, handling email attachments, and exposure to multiple web browsers.
Level 1 knowledge of Microsoft Office suite of products (Excel, PPT, Word, Access, Outlook) is recommended but not mandatory.
Basic marketing skills or knowledge gained through Element K's courses is recommended but not mandatory.
The following are our suggested titles: Basics of Effective Selling (Second Edition) Marketing Essentials: Analyzing Your Market Marketing Essentials: Positioning Your Product

Objectives Title

Delegates will be able to:

You will create an AdWords account, run an ad campaign, and track the performance of ads.
You will be able to describe the fundamentals of online advertising and Google AdWords.
Create an AdWords account and campaign. manage an AdWords campaign.
describe the methods for tracking the performance of keywords, ad campaigns, and websites.
Describe the methods for tracking the performance of keywords, ad campaigns, and websites.

Related courses:

Course Content

Examining the Fundamentals of Google AdWords

Setting Up an AdWords Campaign

Managing AdWords Campaigns

Tracking the Performance of Ads

Training Options

Scheduled public courses at one of our training venues
Private course at your company office throughout the UK, at one of our training venues (Durham, Newcastle or Washington) or at an independent location, convenient to you
Bespoke course written to your specific needs, at your company office throughout the UK, at our training venue or at an independent location, convenient to you
For further information please contact us on 0191 377 8377

What's Included

1 delegate per computer
Relaxed refreshment area at our training venues
Lunch and refreshments when training is delivered at our training venue
Comprehensive course manual and exercises

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