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Course Type

Scheduled:

Date Location Duration Cost
18 May 2012 (Fri) Durham 1 £ 295
06 Sep 2012 (Thu) Washington 1 £ 295
06 Dec 2012 (Thu) Durham 1 £ 295
All prices exclude VAT

Private:

This outline is available as a private course. Please contact us to arrange this course at a venue and date of your choice.
Private courses can be held at your site or one of our training venues, and can be customised to fit your requirements.

You can choose to have a private course based on an existing outline or you can choose the most applicable lessons from a number of different outlines and consolidate them into one course.

We can also write bespoke courses to fit your specific requirements, whether you require training on a standard application or a bespoke inhouse system.

Please contact us to discuss this further on 0191 377 8377.

Course Content

Getting started with Google Analytics

    What's new in Google Analytics
    Why analytics
    Creating your analytics account
    The setting dashboard
    Account dashboard basics

Analytics and site statistics : concepts and methods

    Ecommerce concepts and methods
    Basic metrics and concepts
    Setting up ecommerce

Advanced implementation

    Advanced dashboard features
    Filtering analytics data
    Setting goals
    Funnelling visitors to their destination
    Google AdWords integration
    Hacking Google Analytics

The reports

    Analysing visitors
    Traffic courses
    Content overview
    Site search
    Event racking
    Ecommerce tracking

Training Options

  • Private course at your company office throughout the UK, at one of our training venues (Durham, Newcastle or Washington) or at an independent location, convenient to you
  • Bespoke course written to your specific needs, at your company office throughout the UK, at our training venue or at an independent location, convenient to you
  • For further information please contact us on 0191 377 8377

What's Included

  • 1 delegate per computer
  • Relaxed refreshment area at our training venues
  • Lunch and refreshments when training is delivered at our training venue
  • Comprehensive course manual and exercises


Google Analytics training courses in North East England including Newcastle, Durham, Washington, Darlington, Gateshead. Google Analytics courses. Learn how to track your website effectiveness. Professional training courses.


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"Very good way to teach. Nice mix of theory and practice"
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