Search Engine Optimisation
Course Type
Scheduled:
| Date |
Location |
Duration |
Cost |
| 21 May 2012 (Mon) | Durham | 1 | £ 295 |
| 30 Jul 2012 (Mon) | Durham | 1 | £ 295 |
| 16 Oct 2012 (Tue) | Durham | 1 | £ 295 |
| All prices exclude VAT |
|
Private
:
| This outline is available as a private course. Please contact us to arrange this course at a venue and date of your choice. |
Private courses can be held at your site or one of our training venues, and can be customised to fit your requirements.
You can choose to have a private course based on an existing outline or you can choose the most applicable lessons from a number of different outlines and consolidate them into one course.
We can also write bespoke courses to fit your specific requirements, whether you require training on a standard application or a bespoke inhouse system.
Please contact us to discuss this further on 0191 377 8377.
Course Overview
This course is ideal for anyone who is responsible for increasing the number of high-quality visitors to a website and wants to understand how to ensure their website ranks highly with search engines like Google and Yahoo. This course will benefit beginners and improvers. Achieving good rankings with search engines is often vital to reach existing and potential customers - over 80% of internet users say that search engines are the main way they find things on the internet.
Prerequisites
- No previous knowledge of search engine marketing is required. Delegates should have experience of HTML.
Objectives
Course Content
Instant SEO
What is SEO
What elements of SEO you can control
SEO elements which you cannot control
How to make SEO work for you
Practical applications of SEO
SEO activities which work
SEO methodology
SEO Basics
Exploring SEO options
Meta tags - what they are and how they are used
SEO and websites
SEO and reputation management
SEO and ego searches
Basics of optimizing a website
Basics of reputation management
SEO Essentials
Keywords and what they are
How to analyse keywords
How to research keywords
Keywords and content
How to use keywords
Keywords and meta tags
Keywords and optimized content
PageRank and what it means
SEO and Search Engine Marketing (SEM)
SEO and search engine indexing
How to explore search engine indices
How to query search engines
Search engine database query commands (and how to use them)
When to query search engines
How to analyze a website
How to create optimized content
How to market content to search engines
SEO and website design
Why design can affect SEO
SEO and design basics
How to analyze a website's design
How to use a website's design for SEO
SEO and product promotion
SEO and how it is employed in marketing
Marketing techniques which really work
SEO activities and product descriptions
How to optimize an online product
Online marketing and what it is
SEO and online marketing - differences and similarities
SEO and search engine marketing
Advanced SEO
What is advanced SEO
Why is advanced SEO important
How to assess if you need advanced SEO
How to best use advanced SEO
SEO and the social web
What is social marketing
What is the social web
Why is the social web important
How to best use the social web
Social web and SEO
SEO and the real time web
What is Real Time marketing
What is the Real Time web
Why is the Real Time web important
How to best use the Real Time web
Real Time web and SEO
Training Options
- Private course at your company office throughout the UK, at one of our training venues (Durham, Newcastle or Washington) or at an independent location, convenient to you
- Bespoke course written to your specific needs, at your company office throughout the UK, at our training venue or at an independent location, convenient to you
- For further information please contact us on 0191 377 8377
What's Included
- 1 delegate per computer
- Relaxed refreshment area at our training venues
- Lunch and refreshments when training is delivered at our training venue
- Comprehensive course manual and exercises
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