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Search Engine Optimisation



     

Course Type

Scheduled:

Date Location Duration Cost
21 May 2012 (Mon) Durham 1 £ 295
30 Jul 2012 (Mon) Durham 1 £ 295
16 Oct 2012 (Tue) Durham 1 £ 295
All prices exclude VAT

Private:

This outline is available as a private course. Please contact us to arrange this course at a venue and date of your choice.
Private courses can be held at your site or one of our training venues, and can be customised to fit your requirements.

You can choose to have a private course based on an existing outline or you can choose the most applicable lessons from a number of different outlines and consolidate them into one course.

We can also write bespoke courses to fit your specific requirements, whether you require training on a standard application or a bespoke inhouse system.

Please contact us to discuss this further on 0191 377 8377.

Course Overview

This course is ideal for anyone who is responsible for increasing the number of high-quality visitors to a website and wants to understand how to ensure their website ranks highly with search engines like Google and Yahoo. This course will benefit beginners and improvers. Achieving good rankings with search engines is often vital to reach existing and potential customers - over 80% of internet users say that search engines are the main way they find things on the internet.

Prerequisites

Objectives

Course Content

Instant SEO

    What is SEO
    What elements of SEO you can control
    SEO elements which you cannot control
    How to make SEO work for you
    Practical applications of SEO
    SEO activities which work
    SEO methodology

SEO Basics

    Exploring SEO options
    Meta tags - what they are and how they are used
    SEO and websites
    SEO and reputation management
    SEO and ego searches
    Basics of optimizing a website
    Basics of reputation management

SEO Essentials

    Keywords and what they are
    How to analyse keywords
    How to research keywords
    Keywords and content
    How to use keywords
    Keywords and meta tags
    Keywords and optimized content
    PageRank and what it means

SEO and Search Engine Marketing (SEM)

    SEO and search engine indexing
    How to explore search engine indices
    How to query search engines
    Search engine database query commands (and how to use them)
    When to query search engines
    How to analyze a website
    How to create optimized content
    How to market content to search engines

SEO and website design

    Why design can affect SEO
    SEO and design basics
    How to analyze a website's design
    How to use a website's design for SEO

SEO and product promotion

    SEO and how it is employed in marketing
    Marketing techniques which really work
    SEO activities and product descriptions
    How to optimize an online product

    Online marketing and what it is
    SEO and online marketing - differences and similarities
    SEO and search engine marketing

Advanced SEO

    What is advanced SEO
    Why is advanced SEO important
    How to assess if you need advanced SEO
    How to best use advanced SEO

SEO and the social web

    What is social marketing
    What is the social web
    Why is the social web important
    How to best use the social web
    Social web and SEO

SEO and the real time web

    What is Real Time marketing
    What is the Real Time web
    Why is the Real Time web important
    How to best use the Real Time web
    Real Time web and SEO

Training Options

  • Private course at your company office throughout the UK, at one of our training venues (Durham, Newcastle or Washington) or at an independent location, convenient to you
  • Bespoke course written to your specific needs, at your company office throughout the UK, at our training venue or at an independent location, convenient to you
  • For further information please contact us on 0191 377 8377

What's Included

  • 1 delegate per computer
  • Relaxed refreshment area at our training venues
  • Lunch and refreshments when training is delivered at our training venue
  • Comprehensive course manual and exercises


Search engine optimisation training, seo courses get to the top on google , yahoo, bing , rank high in organic search results


"Trainer was excellent and very approachable"
L.C. CLRN - VBA Using Excel
"Excellent as always"
S.W. National Grid - PhotoShop Level 1
"The trainer was excellent, he listened to what we wanted to gain from the course and didn’t waste time trying to teach us things we would never use, he explained in simple terms..."
P.C. Northumbria Police - Excel Level 2
"Great, exactly what I wanted at a level I could understand"
P.A. Straughans - Access Level 1
"Having one-on-one training was unexpected but was a tremendous bonus. Could not fault the day"
D.R. UK Asset Resolution - PowerPoint Level 2
"This is my second course and I have enjoyed both and have another booked for February so I wouldn't change anything"
T.S. Bell Truck and Van - Excel 2007 / 2010 Level 2
"This is my third course and I have enjoyed them all"
T.S. Bell Truck and Van - PowerPoint Level 2
"Knowledge and professionalism of the trainer was excellent, questions encouraged and answered knowledgeably"
J.M. The Cyrenians - VBA using Excel
"I enjoyed the course and was pleased with the speed it progressed"
G.J. NCFE - HTML Level 1
"Very good way to teach. Nice mix of theory and practice"
K.F. Durham University - Access Level 2
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